Imagitas allows movers to choose offers from its partners after they complete the change of address process. As Lead Designer for the Lowe’s Booklet I was tasked with producing inspiring content and laying out two eight page booklets quarterly to entice recipients to shop at Lowe’s for their projects.
Beginning by working with Imagitas’ research team I was able to cross reference movers’ immediate high need items and long term planned projects. After some trend forecasting I was able to select projects based on trends and audience need from Lowe’s project database. After content was approved I worked with a copy writer. The combination of these efforts resulted in greatly increased traffic to these projects on Lowe’s website and better than expected use of the coupon included in the booklet.