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Modern Craft Website

ROLE

Lead Designer

The Challenge

Modern Patchwork magazine was looking for a way to introduce their patterns and other sewing products to millennials. We assembled  a task force with five junior editors to do just that. 

The Result

After three months of research, competitive anylsis and planning, we chose to go forward with a multi craft website aimed at selling products but also about inspiring and educating. We narrowed it down to five craft areas which lead to trend forecasting for each and the content of the website.

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